According to a new report circulating on the Web, Samsung and LG could be in the process of trying to convince Apple to switch the display tech that has been traditionally included on its iPhones. Consumers are still rushing around to get their hands on the company's flagship iPhone 6s and iPhone 6s Plus handsets, but this latest report is looking a little beyond the current roadmap by suggesting that Samsung and LG are hoping to introduce Apple to the benefits of OLED display technology by 2018.