Oliver Haslam·

New Apple Videos Out: iMessage Encryption, App Store Privacy, More + Shot On iPhone XS

Apple continued its push to highlight its privacy and security credentials by releasing three new ads on its Australian YouTube channel.

The three ads focus on App Store privacy, iMessage encryption, and the recycling of old iPhones. This continues Apple’s ongoing “That’s iPhone” campaign that has been running for some time worldwide and all videos are available on YouTube now.

Apple has been making much noise about its privacy stance in the wake of ongoing frustrations from users about their information is handled by competing companies. Facebook and Google are perpetually distrusted due to their advertising and data tracking methods, something Apple is keen to tap into.

In this case it shows off the fact that all iMessages are encrypted and that the App Store keeps your information private.

The third video instead focuses on the recycling methods used when old iPhones are decommissioned.

Alongside the arrival of the three ads Apple also released a new Shot on iPhone XS video as well as a second video that shows how it was made. Both are available via the standard Apple worldwide YouTube channel and have been since this past Saturday. The Shot on iPhone XS campaign is designed to show off some of the stunning shots and videography that the iPhone XS is capable of and it does so to great affect.

This time around the video was shot by Donghoon Jun and Thomas Thornton of Incite. The work was commissioned by Apple and was also created in collaboration with WET.

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