With the iPhone XR now available for pre-order, we find ourselves in the unusual position of still being able to order for launch day a whole weekend after pre-orders began. That is not the norm for iPhones, and may lead some to believe that orders have been sluggish. However, if analyst Ming-Chi Kuo is correct, the iPhone XR is outselling the iPhone 8 and 8 Plus from last year.
Kuo last week increased his sales forecast for the iPhone XR from 33-35 million units to 36-38 million units for the current quarter. That would make total iPhone sales somewhere in the region of 78-83 million for the holiday quarter, and no matter how you cut it, that’s a lot of iPhones.
Apple took the wraps off of the iPhone XR last Friday, October 19th, with pre-orders available ahead of a Friday, October 26th launch. Kuo believes that demand is higher than what the iPhone 8 and iPhone 8 Plus saw last year, despite stock availability remaining high across the globe, depending on the storage capacity and carrier options you are choosing.
Kuo accepts that the iPhone XS and iPhone XS Max will have experienced higher sales among users who like to have the very latest and greatest, but believes that the iPhone XR will be gaining buyers from a position where they do not have an “urgent replacement demand” and thus are more focused on budget.
It’s clear that the iPhone XR is a very compelling proposition for many thanks to its price point and colorful options, especially given the fact it is not made up of old hardware like the iPhone 5c was at launch. We can’t wait to get one in our hands to see just how well that LCD Liquid Retina stacks up.
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