Oliver Haslam·

iPhone 15 Event Could Follow A Hybrid Format With Select Live Audience

Apple looks increasingly likely to hold an iPhone 15 and iPhone 15 Pro event on September 12, with the company also thought to be holding an in-person component this time around.

Apple had been rumored to have plans for an event on September 12 or September 13, with Bloomberg’s Mark Gurman now suggesting that the former is the one that Apple will choose.

“Signs are increasingly pointing to September 12,” Gurman said on Twitter.

It also appears that Apple is set to follow a now familiar trend of holding the event via a streamed video that will also be made available for select members of the press and shareholders at Apple Park. There will then also be a hands-on opportunity for those who are in attendance.

Pre-COVID events were all held in person with a live presentation taking place at the Steve Jobs Theater. The company now appears to have settled on a hybrid option instead, rather than going back to the previous kind of event that was streamed online anyway.

The hybrid approach does seem to be the best of both worlds for Apple, allowing it to avoid any of the potential hiccups that can be associated with live events. The iPhone 15 and iPhone 15 Pro devices are now expected to go up for pre-order on September 15, with devices going on sale on September 22.

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