Gucci Launches New AirPods Max Case For $980

Apple’s AirPods Max are already pretty costly when you look at their $549 price tag, but things get even more insane if you intend on picking up the Gucci “Ophidia case for ‌AirPods Max‌”.

That case runs for a cool $980, almost double that of the AirPods Max that it’s designed to protect.

We can all probably agree that Apple’s Smart Case is less than ideal in all kinds of ways starting with the fact it can’t possibly protect anything thanks to its flimsy design. The Gucci offering looks much more sturdy, of that there is little doubt.

Here’s how AirPods Max describes things:

Lifestyle objects view the everyday through the Gucci lens. This case for AirPods Max brings vintage and contemporary together through its archive-inspired design elements. Playing with the contrast between past and present, the inside of the accessory is printed with ‘Hodiernum’—a Latin word that means ‘belonging to the present day.’ An adjustable shoulder strap adds a versatile note with multiple ways to wear.

You can order the new Ophidia case online right now — it’s an online exclusive, in fact — not that you should. Despite its use of brown leather details and the infamous Gucci logo, it’s fair to say this isn’t the best-looking AirPods Max case we’ve ever seen!

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