When Apple held its media briefing earlier this week, there was more on the agenda than just a new iPad. Those who have kept up on the events of Wednesday will already know that a new Apple TV was also announced, and it has a trick up its sleeve.
When anyone mentions a touchscreen device, or to be more specific; a touchscreen tablet device, you instinctively think about Apple and the iPad. Ever since the creation of the ground breaking iPhone in 2007, and the subsequent release of the iPad in 2010, touchscreen devices seem to be synonymous with the company. Apple obviously weren't the first technology company to come up with the idea of controlling a mobile device through a touch based interface, but when they entered that segment of the market, they managed to totally reinvent it and almost assume ownership.
Every now and then, an event comes along which stands out from the rest and makes its name due to the fact that it is either the first of its kind, or, does something which has already been done but in an entirely different way. Toward the back end of 2011, we were proud to be involved as media partners for the MyGreatFest event, which took part in the heart of London, featuring some of the most prominent names that are associated with the jailbreak community on one way or the other.
Apple's new Apple TV appears to be the first product to come packed with a single-core A5 chip, according to reports.
Although the iPad has been a revolutionary product since the first iteration dropped some two years ago, it has, in the eyes of many, taken a backseat to the Cupertino company's smartphone.
Apple have just published a new advertisement showing off the new iPad in action. In typical Apple fashion, the ad focuses on one particular feature of the new tablet, which in this case is the high-resolution Retina Display. The ad perfectly shows off the prowess of the high-res display and its amazingness in real life.
As expected, the Apple media event in San Francisco brought the world the next-generation iPad, available to pre-order immediately for mass launch in nine days time on March 16th. The event was handled and presented in a manner which we have all come to expect from Apple, with Tim Cook and Phil Schiller being joined by Eddy Cue on stage to run through the new features of not only the new iPad, but also the revamped Apple TV set-top box which will launch alongside it next week.
In line with the recently updated iPad and iOS 5.1, Apple has also released an update to the iTunes content player/store, which brings a couple of minor new features as well as the usual array of bug fixes.
Today's Apple media event at the Yerba Buena Center for the Arts in San Francisco didn't bring us anything that we hadn't already been expecting for the past few weeks. The expected big announcements were made which centered around the release of the new iPad as well as a revamped Apple TV, featuring all of the specifications that had been predicted before hand. Apple also announced that all of their native, and official App Store applications have been updated to work seamlessly on the new iPad’s Retina display, which is definitely something that will be of benefit to those who are about to pre-order the new unit.
Apple's special media event today has left us with much to discuss - namely the introduction of the brand-new, Retina-bearing iPad, which is set to be released to consumers next week in Europe and the United States.
