The claims that Apple is finally looking to bring an "iWatch" device to market seem to have gained some traction over the past couple of months. For years, fans have suggested the fruit company would bring some kind of wearable device to the mass market, and having seen the fanfare surrounding the Pebble Smartwatch, it seems as though Apple may be ready to silence the speculation and come through with a new product. Concepts of the iWatch have been aplenty, particularly of late, and this latest one courtesy of MacUser magazine is one of the best we've seen yet.
Apple as a company is extremely meticulous and consistent when it comes to things like advertising and marketing. The company's television based ad campaigns have become famous all over the world in recent years for their simplicity and insistence of focusing purely on the products and removing anything else that simply isn't important to the user experience. The Cupertino based company has recently posted two new iPhone 5 based commercials on its website where that consistency is once again highlighted with the 'Discover' and 'Brilliant' ads.
We've been using and adoring the iPhone for six years now, and in that time, we've seen Apple iterate the device through a number of aesthetic designs to get to where it is today. It's naive of us to assume that when Steve Jobs and his company first decided to get serious about the iPhone, we believed that the design of the original device was the only one that they considered. During the last six years, we've seen a number of iPhone prototypes popping up all over the web after having been leaked through various sources, but have we ever stopped to consider what the original iPhone looked like?
Taking previous releases of Apple's little black box into consideration, it's actually rather difficult to get that excited about the prospect of a spec-bumped Apple TV. Apple's utterances of a "minor" refresh appeared confirmed when it was revealed last year that the next device would sport an A5 processor. Despite this, software files for the new device appeared to indicate it would house an A5X chip, but any hope of that would now seem diminished by MacRumors' confirmation, with the Apple blog having disassembled and scrutinized one of the new units.
We're living in a digital world these days, and more and more of our music and video is being consumed via online methods. Apple's iTunes is one of the forerunners when it comes to offering music, movies and indeed TV shows to customers all over the globe. Even today though, there are some people who don't want to buy their content online and would rather pick up CDs, DVDs and Blu-rays instead.
For the last several months, the rumor mill has been chock full of reports about what Apple may have in store for the iPhone this year, especially a brand-new low-end iPhone model to satisfy customers with lower budgets. According to a new report straight out of China, Apple plans on to ship the new low-end smartphones with a Snapdragon chipset, as opposed to the A6 and A6X devices currently used on all of the Cupertino company’s recent iOS devices. This is not new though, as previously a report in January also pointed to a Snapdragon SoC for the low-cost iPhone.
German designer Philipp Tusch has come up with an interesting concept idea for iOS 7's weather app, which takes the look and feel of Android's offering and brings it straight to the iPhone. Not only does it look clean and crisp, but it is a vast improvement on the dull, monotonous, dated-looking native Weather app which currently graces every iPhone, iPad and iPod touch.
The tablet and smartphone markets are certainly crowded, although all devices in these two categories perform the main task that is expected of them: allow users to browse the Internet on the go, even 36,000 feet above the ground. However, a new study by in-flight Internet provider Gogo suggests that a vast majority of its usage takes place on tablets, most of them Apple iPads.
Forget about the seventh-generation iPhone. Forget about the rumored Retina iPad mini and forget about the potential for any so-called "iPad killers" that may stem from the next-generation of tablet devices released by Google and their partners. If the speculation is to be believed, the next consumer technology battle could be fought by companies who are prepared to hit the market with some kind of advanced wearable technology. Google has already thrown their hat into the ring with the Glass project and it looks like Apple could be next if the iOS-powered iWatch becomes reality, but where would consumer allegiance lie?
All eyes may be on next week's Samsung Galaxy S IV launch party in New York City, if rumors stemming from Asia are anything to go by, Apple's counter smartphone offering may already be in production. Japanese blog Macotakara, which has a reputation for some high-profile hits as well as misses, has stated that Foxconn, Apple's main manufacturing source, is ramping up production of the so-called iPhone 5S. Although the Chinese company famously struggled to cope with the production of the iPhone 5 initially due to the radical new design, but since the 5S is supposedly very similar to its would-be predecessor, the firm is reportedly having little trouble adapting to a variant of what it now become accustomed to producing.
