Bang & Olufsen has announced its first sound bar, and it’s called the Beosound Stage, but it isn’t going to be cheap.

Announced at an annual art exhibition in Italy, the Beosound Stage was designed with the help of Danish firm, NORM Architects, and it looks stunning. It’s finished in Natural Aluminum, Bronze, or Smoked Oak depending on which your prefer, though the latter will cost you extra.

Inside the Beosound Stage, B&O includes 11 drivers each with their own 50w amplifier. Additional 1.5-inch drivers and a 3/4-inch dome tweeter are also included. The layout of the speakers is said to help with 3D audio, according to the company. Whether that’s actually the case remains to be seen, however.

The sound bar is designed to be either wall mounted or placed on a shelf below a TV and has plenty of bells and whistles. There’s a built-in Chromecast as well as support for AirPlay 2 as well. Audio presets are also present.

All of this means there is a lot to enjoy here, but you’ll have to pay for it. The Beosound Stage will go on sale later this fall and will cost $1,750 for the aluminum and bronze models while the oak version will set buyers back $2,600.

From what we’ve seen of the thing, and the specs at hand, it might actually be worth it. That oak model particularly looks stunning.

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