Apple has published a slew of new videos in which it further highlights the capabilities of the iPhone. Published as part of the ongoing “iPhone Can Do What?” series, the videos build on a campaign that was started last week and seeks to make potential buyers better aware of what an iPhone can do for them.
The latest round of videos cover all manner of things, ranging from reaching out to Apple via the Apple Support app to using an iPhone around water. Face ID and features like the camera are also included in their own bespoke videos.
All five of the new videos are available for watching via Apple’s YouTube channel, and each video’s description includes a link to the company’s more robust iPhone tips website. That site gives iPhone users and potential buyers further information and tips on how to use their iPhones in both text and video tutorial form.
Apple is firmly in the middle of an iPhone offensive, at at time where iPhone sales have traditionally slowed. Apple often launches new color iPhones at this time of year in order to revive flagging sales, and with iPhone already showing signs of decline in some territories, Apple is keen to make sure it is on the front foot.
We’re also now firmly in the realm of the iPhone rumor, which means we’re starting to gear up ahead of an expected iPhone refresh in September. The current iPhone XS, iPhone XR, and iPhone XS Max are now half way through their lifecycle, with the likes of Samsung already launching their 2019 flagships.
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