Apple announced yesterday that it would be offering Apple TV+, its streaming video service, for just $4.99. Now, Bloomberg reports that the same service will cost just 99 Indian Rupees per month when it launches in India. That’s around $1.40. That makes it cheaper than Amazon Prime Video and Netflix.
That’s important, too. India has a huge number of connected people. In fact, with 500 million users online, it’s second only to China. And that makes it a pretty big target audience for companies like Netflix, Amazon, and of course, Apple. By undercutting the competition, Apple TV+ is already looking like it’s on to a winner.
When Apple TV+ launches on November 1st, it will offer a free seven-day trial. Customers will also get a free year’s subscription to Apple TV+ whenever they buy an iPhone, iPad, iPod touch, Mac, or Apple TV, too. That’s quite the deal, especially when you consider that an Apple TV+ subscription is for the whole family, not just a single user.
That means it’s possible some families will never have to pay the subscription fee at all, depending on how frequently they buy new Apple kit.
Price may not be the only factor when it comes to choosing a streaming service, but if users are picking up multiple services, the Apple TV+’s bargain price will be a super important one. And that goes for the rest of the world too, not just India.