Apple Music is far from an Apple device-only affair these days, and it’s proving surprisingly popular on Android. According to new data shared by Sensor Tower, the Apple Music app has been downloaded from the Google Play Store more than 40 million times around the world.
The numbers suggest that Apple Music will be installed on 3.8 million Android devices by the time Q1 2019 draws to a close. That’s an increase on the 3.3 million from the previous quarter and is a massive 65% increase year-over-year.
Apple Music has steadily been gaining traction in the world of Android for some time, and now it’s on course for its best quarter for installs yet.
Our estimates show that, following a steady quarter-over-quarter decline in new users for Apple Music on Android beginning in 4Q17 and continuing through 2Q18, the app has grown new users sequentially between 2Q18 and 4Q18, with 1Q19 on track to top all previous quarters. New users of the app in 4Q18 were up 43 percent over 1Q18, and we project that 1Q19 installs will total 3.8 million for a year-over-year increase of 65 percent.
Google Play users in the United States account for approximately 28 percent of all Apple Music for Android installs to date, with India a distant second at about 7 percent to the total. Great Britain, Brazil, and Russia round out the app’s five largest markets at 6 percent, 5 percent, and 4 percent of installs, respectively.
Apple Music hit the Google Play Store in the fall of 2015, a few months after it first arrived on Apple devices. Since then, it’s received regular updates and recently added support for Chromebooks as well, something that we never thought we’d see from Apple.
With so much competition in the Google Play Store, it’s impressive to see Apple Music doing so well in what most would have expected to be a rather inhospitable environment.
(Source: Sensor Tower)
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