Writing via a Medium post, Kuo said that he expects Apple to announce the new headset in January of next year, although it isn’t yet known when a release will take place.
Kuo believes that while Apple continues to focus on augmented reality, it’s the use of a new mixed reality capability that will make the headset a game-changer once it is released to the market. It’s said that gaming and multimedia entertainment capabilities will be behind strong performance and demand.
Although Apple has repeatedly reiterated its focus on AR, I believe Apple AR/MR supporting video see-thru could also offer an excellent immersive experience. Therefore, the launch of Apple AR/MR will further boost the demand for immersive gaming/multimedia entertainment.
Kuo goes on to say that the headset will be “the most complicated product Apple has ever designed,” with many suppliers involved in getting the product onto store shelves. That process is expected to be a costly one as well, with previous rumors suggesting the headset could sell for upwards of $3,000. That would make it more costly than Apple’s iPad, iPhone, and many Mac products.
Some had hoped that Apple would announce the mixed reality headset during the WWDC22 event earlier this month, but that didn’t happen despite the likely requirement for developers to be able to produce apps for the product.