YouTube Music And YouTube Premium Officially Launches, Here Are The Details

Google has today rolled its YouTube Music and YouTube Premium services out to a further 17 countries, giving many, many more people access to the company’s latest music streaming initiative as well as premium YouTube viewing.

While YouTube Music specifically had been going through something of a soft rollout, the service is now live and both services are now up for grabs in US, Australia, New Zealand, Mexico, South Korea, Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom.

Kicking things off we have YouTube Music which is the company’s latest push to compete with the likes of Spotify and Apple Music. With a new mobile app as well as a desktop interface that is specifically built with music in mind, the new offering will focus on music discovery.

By using the kind of recommendation magic that YouTube is known for in the video world, YouTube Music will keep tabs on what you are listening to and then make recommendations based on your listening history as well as location. The theory here is that more relevant recommendations will be made, leveraging something that Apple Music and Spotify cannot use – Google’s data mining.

YouTube Music offers the same free and paid-for tiers that we are now accustomed to, with the latter costing $9.99 per month. Those not willing to pay will have to live with promos, as you might expect. Stumping up the cash also gets you background listening and downloads, too.

Where things get most interesting however is YouTube Premium. By including YouTube Music at $11.99 the addition of premium YouTube experience as well as access to YouTube originals makes this a no-brainer to us and we cannot really understand why anyone would pay for YouTube Music and not opt for YouTube Premium instead. Right now potential customers can get a free three months worth of YouTube Music on a trial basis, with YouTube Premium offered with a single month’s trial, too.

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