Apple has published three new videos to its ever growing YouTube presence, all called Behind the Mac and featuring people who use Apple’s computers to create things daily.
Three of the four videos focus on one creative person and highlights how they use a Mac in order to do their work.
Recording artist Grimes is interviewed, with the artist explaining how she uses a MacBook to create her music. Peter Kariuki explains how he created an app specifically to monitor driver safety in Africa, while Bruce Hall, a photographer who also happens to be legally blind, explains how he uses his Mac to process his work.
There’s also a fourth video which is a montage of clips from all three creators explaining their process with other creators also thrown in for good measures.
Interestingly, while you might expect that the videos solely focus on hardware that is currently being offered for sale via the Apple Store, some of the computers shown are older models. Mac laptops ranging from the poly-carbonate MacBook all the way up to the most current MacBook Pros are highlighted, with each of the four videos closing out with the line ‘Make something wonderful.’
The new collection of videos comes as Apple is again focusing on the Mac in a world where it has long been accused of ignoring its computer lineup to focus on the iPhone and the iPad.
macOS Mojave announced at WWDC this month is a major update to macOS in many years, and while the iMac Pro is the only Mac device to have been updated in the last twelve months, a new Mac Pro is expected at some point in the future and rumors continue to swirl regarding updated MacBook Pros too.