Apple’s annual investor meeting took place at its Apple Park headquarters this past Friday, and CEO Tim Cook took the opportunity to outline some of Apple’s plans for the future.
According to a report by Bloomberg, Cook said that Apple is “rolling the dice” on a number of products that will, apparently “blow you away.”
During the meeting Cook took the odd step of confirming that Apple intends to eventually reduce the price of its 2018 MacBook Air refresh, an update that finally brought Retina to the notebook.
It’s an interesting thing to say because it has the potential to cause some people to hold off making a MacBook Air purchase in the hope that a price drop will arrive sooner rather than later.
Cook also said that there is a “long great roadmap” ahead for other products, including the Apple Watch and AirPods. Both products have done well of late, and AirPods in particular are expected to see a refresh as soon as the end of March.
(Image: AirPods 2 render in black finish)
On the subject of services, Cook also said that Apple is on its way to meeting a goal it previously set back in 2016. Apple said it was aiming to double its $25 billion revenue from services by 2020, and Cook says things are going according to plan. That’s something that will likely receive a boost when Apple announces its news subscription service and streaming video service at some point this year.
Cook confirmed that Apple is trying to push for regulation against companies which build data profiles on their users, such as Google and Facebook.
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