Any person who appreciates beautiful and understated design will understand the craftsmanship and dedication that goes into producing a unique, one of a kind timepiece and will understand the price tag associated with classic watches. If new reports are to be believed then it looks like Tim Cook and Apple know all too well just how much it can cost to get their hands on the rights to use probably one of the most famous clock-faces in the world. As part of their development of iOS 6, Apple paid approximately $21 million to license the use of the Swiss clock-face design.

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