Apple’s WWDC may be causing a stir in San Francisco, but that hasn't stopped the Cupertino company from pursuing additional product sales through marketing. This year's WWDC keynote speech introduced us all to the Health app and HealthKit framework that was speculated on so much in the last few months. In an attempt to keep attention on the health and fitness aspect of the iPhone 5s and iOS, Apple's new "Strength" TV ad focuses on a selection of the multiple third-party fitness accessories that are available for consumers to purchase.
A short while ago, we brought to you a video highlighting a bunch of reasons why Apple's iPhone 5s is perceivably better than the Galaxy S5. In order to keep things fair, here's a further clip outlining some of the features of the S5 that, it could be argued, renders Samsung's flagship the more appealing option than its Apple-made counterpart.
Apple's annual WWDC event is only a matter of days away, and as developers and journalists descend on The Moscone Centre in San Francisco the anticipation of what Tim Cook and his executive will introduce is starting to grow exponentially. If this particular analyst's predictions ring true then a cheaper iMac as well as an iPhone 5s with 8GB of internal storage could make an appearance during the conference.
With the iPhone 6 just around the corner - well, almost - people could be forgiven for forgetting that the current iPhone 5s and iPhone 5c are still very much available to buy. Even though the pair are now coming up on their one year anniversary, the iPhone 5s in particular can still hold its own in the current smartphone market, and if you can't wait for its successor you could do much worse than pick one up. If you've got an old iPhone to trade in too, now's the time to get yourself down to an Apple Store.
Samsung's Apple-bashing ways are well documented throughout the tech community, with the Cupertino company all too happy to put forth its own slanderous marketing campaigns in order to belittle its fiercest competitor. But in its latest spate of Galaxy S5 ads, Sammy has shown that it can explain where and how its flagship is better than that of its rival's without getting into the school playground-esque fare that many have grown tired of.
Scratching around for the most suitable case is part and parcel of being a smartphone user, but while companies have established great reputations by delivering high quality, practical and protective guards for our digital devices in their daily battle against the elements, it doesn't always have to be that serious. A new gaming-themed case for iPhone owners is a great example of what can happen when imaginations run wild, and the iDroid concept, based on a feature of Metal Gear Solid V: The Phantom Pain, looks a real treat for any MGS fan.
We've had some pretty decent insight into iOS 8 of late, and with this year’s Worldwide Developers Conference (WWDC 2014) kicking off in early June, it has also been reported that internal testing is being ramped up in anticipation for the beta roll-out. Now, images of an iPhone 5s supposedly running the forthcoming software have leaked into the wild, and although there's no way of telling whether or not we're looking at the real deal or a nifty bit of fakery, the pixelated nature of the snaps suggest the latter.
As much as we all love and treasure our mobile devices, we also love it when an individual or company creates and uploads a video that shows a device being pushed to its physical limits.
It's fair to say that the mobile industry gets a little bit carried away with raw specs than is actually necessary. After all, the fact that vendors keep chucking in new, improved processors of multiple cores doesn't necessarily equate to significantly better performance, particularly if the software isn't optimized to make the most of the power at its disposal.
The introduction of the iPhone 5s during the final quarter of 2013 marked a significant hardware change in the mobile industry. Not only was the 5s the first consumer facing smartphone to introduce 64-bit architecture with the A7 chipset, but it was also the first publicly available smartphone to implement fingerprint scanning technology thanks to Touch ID. It's highly likely that biometric based detection and authentication will become increasingly popular over the next few years, with manufacturers coming up with their own unique uses. On the subject of biometrics, a new comparison video from Tanner Marsh gives a fairly comprehensive overview of fingerprint detection on what are arguably the market's two most powerful smartphones: the iPhone 5s and Galaxy S5.
