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    iPhone Action Button Could Soon Be Merged With Camera Control

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    Apple’s AirPods Max 2 Are $100 Off This Weekend In All Five Colors

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Carl Zeiss

Apple Reportedly Working With Carl Zeiss On An Augmented Reality Product

Oliver Haslam·January 10, 2017
Apple and German lens company Carl Zeiss are apparently in cahoots to bring a new augmented reality product to market, according to a notoriously accurate Apple commentator.

ZEISS Announces Premium Lens Accessories For iPhone

Paul Morris·January 7, 2016
ExoLens - a subsidiary of Fellowes - has officially announced that it has partnered up with world-renowned optoelectronics company ZEISS to launch a new set of smartphone lens accessories for the iPhone 6 / 6 Plus, and 6s / 6s Plus. These new lenses will not only appeal to hardened smartphone photographers, but also hopefully introduce a new standard in the smartphone lens market by integrating the cutting-edge technology that has made ZEISS a world leader in optics technology.

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