As we draw nearer to WWDC 2015, Apple's rumoured relaunch of Beats Music has taken a few twists and turns of late. While it is generally acknowledged that Apple is set to shake the streaming music world up come its WWDC opening keynote, the ins and outs of how it will go about doing that are as yet something of a mystery, with conflicting reports muddying already cloudy waters.
Here's how to install Beats Music Android APK on Mac or Windows for a more native experience. Complete details can be found here.
Here's how to use Beats Music in Safari without installing Flash Player on Mac OS X. More details can be found right here.
Last year, Apple acquired Beats Electronics for the sum of $3 billion, and since, the Cupertino company has overseen a handful of new hardware releases. Yet while the headphones and speakers have become an iconic part of popular culture, the future of the Beats Music streaming service has remained the subject of much speculation, particularly given the small matter of iTunes Radio. But now, some new information has come to light detailing Apple's plans in this regard, and it would appear that a concerted assault on Spotify et al is nigh.
The first new Beats Audio product ever since Apple acquired the company maker back in May has been released, and it's a pair of headphones. This would also mark the first new product from Beats to come out after Apple removed all Bose products from its inventory almost a month ago.
Apple's acquisition of Beats may be about to finally spawn the first set of headphones that are dual-branded by the two firms, with new FCC paperwork popping up that appears to show a new wireless version of the popular Beats by Dre Solo2 headphones.
Apple is looking to cut down the subscription fee for its Beats Music streaming service, from $10 to $5 a month. This seems to be part of the drive to revamp the service itself since Apple acquired the Beats Electronics brand a few months back.
It is official; Bose headphones and speakers have been finally removed from the Apple Online Store and the products will not be returning. If you've been following the tech news lately, then this move is hardly surprising, as it was revealed just last week that Apple will be removing all Bose products from its inventory.
Beats Electronics, which was acquired by Apple earlier on this year for the tidy sum of $3 billion, has risen to prominence thanks largely to its extensive marketing campaigns. Many celebrities, particularly those with ties to the music industry and sports, have promoted the company's products simply by wearing them in music videos or in the run-up to major sporting events, and you only really have to turn on the TV to see a pair of Beats headphones floating around. Bose, the audio specialist and thus, major rival to Beats, recently struck a deal with the NFL that would permit players to be seen using only its own brand of audio hardware during and around the time of matches, but while this move also banned NFL participants from wearing any other brand including Beats, one quarterback has decided to flout the rules and has subsequently been fined $10,000.
Sponsorship is a big deal when you're a technology brand, and aligning yourself with the right people can be a game changer in the long run. That's why Bose has signed a new marketing deal with the NFL, giving it access to the huge potential audience that could see its sales take off from where it’s already at presently. It's also a deal that damages Bose's competition, and that's never a bad side effect to have.
















