With Apple Watch being all the rage right now, Apple's CEO Tim Cook decided to step into the iconic Palo Alto Apple Store in California to check in person if the hype is in fact real. With the store abuzz with customers rushing in for the try-on sessions, Cook had a few words to say about the demand of the watch.
Here is a very detailed 15-minute hands-on video with gold Apple Watch Edition variants that costs up to $17,000.
Apple, like all big-name tech companies, spends millions of dollars promoting its products through advertisement, but while it seems to be accepted as fact that most celebrities are iPhone users, Apple rarely utilizes star status to push unreleased products. With Apple Watch, however, things have changed, and a number of stars including Katy Perry and Drake have already been seen sporting their gold Apple Watch Edition models.
Apple has just refreshed its Beats Solo2 Wireless headphone lineup, which now includes a new choice of colors: Gold, Silver, and Space Gray to match iPhone colors.
Apple is now accepting non-iOS devices as a part of its Reuse and Recycling Program, and the facility is available to those residing in the United States, Canada, and several European countries as well. Head over the jump to learn more about the expansion of this program which now covers various Android, BlackBerry and Windows Phone devices.
If you've been eyeing up a particular Apple Watch and band then you better have chosen a pair that is officially sanctioned by Apple, according to iMore. In a new report the blog claims that the only Apple Watch and band combinations that will be available come launch day will be the official pairings as shown in the Apple Store previews.
Apple is not unfamiliar with the process of receiving accolades, and after a year of breaking records and hitting targets through 2014, is very well-placed to exceed expectation this year as well. While there are plenty of components keeping the Apple gravy train in motion - from design guru Jony Ive right down to the Genius Bar staff at the company's retail outlets - CEO Tim Cook is the head honcho; the leader of the operation. He's seen as one of the world's most influential figures, not just in technology, but in numerous fields such as equality of opportunity and philanthropy, and today, has been recognized as the world's greatest leader.
Steve Jobs, Apple's co-founder and former CEO, played an integral role in helping the company to push the boundaries of innovation, and despite succumbing to pancreatic cancer back in 2011, his work and general ethos remains a prominent part of the Cupertino outfit. The new "Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader" book may have only just released, but it's already topping numerous charts ranging from Amazon to Apple's own iBooks, and the audiobook, for those who'd prefer to have the text dictated to them, can be had completely free of charge. Here, we show you how to get your free audiobook, and also, where to grab the ebook.
Drones are the big thing these days, whether they be used by people for plain old fun or being flown over Apple's new spaceship campus as it is being built, drones are fast becoming a factor of life rather than something just a few have any experience of. You can buy them from the Apple Store should you so wish, and when anything is available for sale at Apple's own retail outlet it's safe to say that it has made it big time.
After a strong 2015, particularly in terms of iPhone sales, Apple is looking to boost uptake of its prized handset by offering incentives to smartphone owners trading in their Android, Windows Phone, and general non-Apple-running devices. According to a report, Apple Store credit will be offered in exchange for the old devices of prospective iPhone owners, in a concerted push to increase the market share of the smartphone.
















