Google Play is a content portal used by tens of millions on a daily basis, but while it's packed to the gills with many great, and many not-so-great apps and games, it remains a work in progress. A common gripe, especially among concerned parents, is that there's no strict age ratings system in place, and since regulations vary from country to country, the Play Store has been a bit of a free-for-all at times. Now, though, the Big G has introduced a new age-ratings system that adheres specifically to the country or location that an account is based in, and the company has also revealed that its app moderation / approval process now includes human beings.