Intel today announced its new 11th Gen processors as well as a new logo. That logo is probably going to catch a lot of people out, too. It’s very…bland.

That logo is also part of a brand-wide refresh of all Intel text and logos, with Intel seemingly keen to make itself seem hip and happening, or something.

This is actually only the third logo that Intel has ever used, with the previous one having been in place ever since 2006. The Intel logo was instantly recognizable as well, and while everyone can read that this new one says “Intel” there’s no doubting the fact that it isn’t quite as flashy as the only one.

Other changes include new branding for Intel’s Zeon servers as well as the Optane memory chips that it sells. Of course, most people won’t see the Intel processor beyond its usual place on the top of notebook computers.

That’s the logo that we all try to remove and then make a mess with. You know the one we mean.

There’s no word on when the new logo will begin to filter out into Intel’s products, but it’s unlikely to be too long before we see it being used across the whole product lineup and not just on the newly announced 11th Gen chips.

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