Microsoft Tag was released back in January 2009 at the Consumer Electronic Show. Based upon the new High Capacity Color Barcodes (HCCBs) technology, Tag lets you aim your camera phone at a Tag which will then instantly let you access mobile content, videos, music, contact information, maps, social networks, promotions, and more. Nothing to type, no browsers to launch!
Today I took some time off and called over my friend from ProgrammerFish to review this exciting new technology from Microsoft. We both didn’t knew much about it except for the fact that it had something to do with barcodes until we really tried and experienced it hands-on on our phones. After trying this app on my iPhone, I can now tell you that it is one hell of a innovative technology which connects me instantly to informative content on any product with a Tag within seconds.
Microsoft Tag creates unlimited possibilities for making interactive communications an instant, entertaining part of life. They transform physical media (print advertising, billboards,product packages, information signs, in-store merchandising, or even video images)—into live links for accessing information and entertainment online.
Shown below is a little video podcast (Requires Microsoft Silverlight) that I did with my friend to show how easy it is to get started using Microsoft Tag:
If you are on a slow internet connection then I would recommend you to check out this same video on Youtube here.
I will highly recommend you all to try Microsoft Tag today. Download and install it on your phone by navigating to http://gettag.mobi/. It is free and easy to use and is supported on following popular mobile platforms: