CES 2021 Will Be All Online-Only Thanks To Coronavirus
CES 2021 will be an online-only affair after the Consumer Technology Association decided that the ongoing coronavirus situation in the United States is unlikely to be sufficiently improved to allow an in-person event to take place.
It’ll now be an all-digital experience that will run from January 6 through January 9, 2021.
While the CTA hasn’t provided too much information on what’s going to go down in January, it did say that we can expect more details to be shared as we get closer to the big week.
“Amid the pandemic and growing global health concerns about the spread of COVID-19, it’s just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person,” said Gary Shapiro, president and CEO, CTA.
“Technology helps us all work, learn and connect during the pandemic – and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way. By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences.”
It was also noted that the CTA expects to be able to return to its normal in-person event in Las Vegas, Nevada, for its 2022 event. It won’t ditch the online component completely, however, instead saying we can expect it to “combine the best elements of a physical and digital show”.