Apple’s iPhone 5s launched back in late September alongside the so-called budget iPhone 5c, and although, as we know, first weekend sales figures were record-breaking, the trend largely continued throughout the month of October. According to a report by Counterpoint, the iPhone 5s and iPhone 5 both outsold the Samsung Galaxy S4 in the month of October, with Samsung’s flagship sitting in third spot, while the iPhone 5c took fourth place in the worldwide sales race.
Counterpoint’s research, entitled Market Pulse, shows that despite constrained supply of the iPhone 5s during its early weeks in the retail market, it still managed to push some incredible numbers, and although we’d expect a new smartphone of the iPhone 5s’s stature to top the sales charts of the month thereafter, it’s incredible to think that the iPhone 5 – released last year – still managed to grab second place.
The news will not make particularly exciting reading for Samsung, and although the Galaxy S4 is a very capable device, complaints regarding its build quality, or lack thereof, seem to have gotten louder this year.
Behind the iPhone 5c in fourth place was Samsung’s Galaxy Note 3, then the Galaxy S3, and then the Galaxy S4 Mini. So despite missing out on three of those top four positions, its fair to say that Samsung’s market share is still considerable.
The only other entrant into the top ten sales for October was Nokia, but unfortunately for the partially Microsoft-owned company, none of its lauded Lumia smartphone handsets made the cut. Despite impressing commentators with the likes of the Lumia 925, consumer reluctance to buy into the Windows Phone operating system is still problematic, and with only the Asha 501 and the 105 seeming to sell better when compared to its bigger brothers, it’s going to be interesting to see if WP can step things up a gear or two next year.
Apple’s market share in China jumped from 3 percent in September to 12 percent in October, which is a noteworthy success because Apple has been looking to tap into the Chinese market for a while now. With China Mobile now launching iPhone on its 4G network, as we learned earlier last week, the Cupertino company’s expansion into the world’s most populous nation will surely go from strength to strength.