Apple has a reputation for creating some of the best, most entertaining, and certainly catchiest ads around. It’s done it for years with the old iPod ads being some of the best we’ve ever seen.

It’s been at it again, this time using a hummingbird to show off the new Magic Keyboard for iPad Pro.

In the ad we see a hummingbird flying around an iPad Pro attached to its new keyboard and trackpad, with some sort of dance going on between the two. It’s cutesy and heartwarming in a weird kind of way. And at just over a minute it’s not like it’s wasting your time. Check it out, you’ll see exactly what we mean.

Introducing the new iPad Pro. It’s faster than most PC laptops and features the most advanced mobile display, ever. With Wide and Ultra Wide Pro cameras and the new LiDAR Scanner to take AR to the next level. Oh, and it floats on a new backlit Magic Keyboard with trackpad.

Apple’s new Magic Keyboard for iPad Pro is now available for order, with those who placed orders last week already having theirs appear at their homes.

Early reviews are promising, although it isn’t without its problems. We’d suggest checking out reviews if you’ve been on the fence about picking up one of these things for your own iPad Pro.

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