Apple Watch Reportedly Set A New Shipment Record Last Quarter

The Apple Watch saw shipments of around 11.8 million units during the third quarter of 2020 – a result that would make it the record number for a single quarter. That’s according to numbers shared by research outfits IDC and Statista.

That 11.8 million units is a 75% increase on the same quarter a year before, something that is hugely impressive.

11.8 million units appears to be a new quarterly record for the Apple Watch, as Statista shows that shipments of the device have never exceeded 9.2 million in any prior quarter, based on data from research firm Strategy Analytics. The third quarter of 2020 encompassed the launch of the high-end Apple Watch Series 6 and mid-range Apple Watch SE, and the Apple Watch Series 3 remains available, providing customers with several price points.

The arrival of the Apple Watch SE and the retaining of the Apple Watch Series 3 in the lineup means Apple has some very capable wearables at every price point for the first time yet.

The excellent Apple Watch Series 6 sits at the top of the pile, complete with a blood oxygen sensor which is something that people had been asking for. It’s possible that pent up demand for such a sensor helped increase sales, but the Apple Watch SE and Apple Watch Series 3 were more likely the winners here.

Apple doesn’t share its own Apple Watch sales, instead folding them into the Wearables category alongside AirPods.

(Via: Mac Rumors)

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