Oliver Haslam·

Apple TV+ Marketshare Crosses 5% Once Again After Shorter Trial Period Hit Last Year

A new report claims that Apple TV+ now has more than 5% market share once more, a number that is notable after it fell below that mark towards the middle of last year.

According to data from JustWatch, Apple TV+ found itself losing customers when it reduced the free trial period in July of 2021.

That saw the streamer market share fall below 5% — but it has since seen a resurgence that began in and around October 2021. The 5% share is back, likely thanks to the arrival of new shows like Foundation and Invasion while the return of The Morning Show for a second season surely didn’t hurt.

February 2022 saw Apple TV+ have a market share of 5.6%, a number that brings it closer to the 7% of HBO Max — a comparable service that continues to grow thanks to its slow expansion beyond the United States.

Newly launched streaming service HBO Max keeps expanding its market share due to launching its service in Europe. Peacock and Peacock Premium both weren’t able to pick up traction whereas AppleTV+ gained momentum after initial drops. Apple’s streaming service is close to overtake HBO Max globally.

Apple continues to plow money into Apple TV+, signing big-name stars for TV shows, movies, and documentaries. The company even announced the signing of Friday Night Baseball recently, bringing live sport to the platform for the first time.

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