The battle between Apple Music and Spotify has been raging for a few years and now iTunes head, Eddy Cue, has announced that the former has reached the 60 million paid subscriber milestone.
He confirmed as much with French website Numerama, with Music Business Worldwide picking the news up.
Part of the Apple Music package is the Beats 1 radio station which Cue says now has “tens of millions of listeners” which will be excellent news for the many people who work on it. Apple made a big fuss about the launch of Beats 1, hiring some of the biggest names in the industry to run it.
Cue also said that while he’s happy with the current number of people who subscribe to Apple Music, the company continues to work to improve the experience of users regardless of the device they use.
Apple Music is available to Android users, and Cue wasn’t keen to share just how many of those 60 million subscribers come from beyond Apple’s walled garden. He did confirm that he has the numbers himself, however.
When questioned on the death of iTunes as an app in macOS 10.15 Catalina, Cue says that it was the right way to go despite the fact he was fond of iTunes.
“Apple Music is absolutely the best in all respects. We have something better now and it’s useless to look back.”
The much maligned iTunes will be broken up into desperate Music, Podcasts, and TV apps when macOS 10.15 Catalina ships later this year.