Oliver Haslam·

Apple Is Once Again The Most Relevant Consumer Brand 7 Years On The Bounce

Apple is once again being crowned as the most relevant consumer brand in the United States after a survey found that it sits above the likes of Peloton and Spotify.

This is the seventh year that Apple has sat at the top of the pile.

According to numbers shared by Prophet, the survey took in 13,500 American consumers with 27 categories and 293 brands included. The outfit went on to call Apple “The Beatles of all brands.”

The Beatles of all brands, Apple tops our charts again. It continually proves that it is far more than just a phone, a watch or earbuds. With Ted Lasso-like charm, it smoothly delivers millions of songs, games and workouts to draw us into its always-inspiring ecosystem.

While Apple sat in top spot Peloton and Spotify rounded out the top three in that order. Bose and Android were the two that filled the remaining top-five places, with PlayStation sitting in seventh behind Instant Pot. From there it was a mishmash of tech and sports outfits.

As ever it’s Apple’s longevity that people should notice here. Seven years at the top is impressive and it seems unlikely that it will be knocked off that spot any time soon.

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