Apple has launched new Mac ads that promote display features and long battery life. The MacBook Pro’s anti-glare display is a focus, with the nano-texture display designed to make it easier to see on-screen content in bright light.
The first ad shows a MacBook Pro being used on a rooftop while someone sunbathes under the sun.
Such a situation would normally make it difficult to see the display, but not if customers opt for the $150 nano-texture display upgrade. The display is etched in such a way that it diffuses light, removing glare, albeit at the expense of making the display more fragile and difficult to clean.
The next ad shows a man who has lost his MacBook Pro charger but doesn’t notice because the battery life is so impressive. Apple’s M-series MacBooks have offered stellar battery life for years, with the M4 MacBook Pro being no different. It boasts the longest-lasting battery offered by a Mac yet, a huge boon for people who need the power of a MacBook Pro but also want to be able to leave their charger at home.
Apple’s latest Macs are its best yet, and the use of its in-house silicon is a big part of that. The latest M4 chips are incredibly fast yet are capable of running for longer than ever on a single charge. The M4 chip is now available in both the MacBook Air and MacBook Pro portables.
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