Apple’s iPhone 8 and iPhone 8 Plus have not set the world alight as far as sales are concerned, that we already know, but a new report by Consumer Intelligence Research Partners highlights just how comparatively poorly they have sold.

According to the figures, the iPhone 8 accounted for 6% of iPhone sales for the quarter ending October 1st 2017, whereas the larger iPhone 8 Plus made up 10% of total sales.

While the low numbers do make a modicum of sense due to both phones having only gone on-sale on September 22nd, comparing the numbers to previous releases tells a much fuller story. The iPhone 7 and iPhone 7 Plus accounted for 43-percent of sales during the same period in 2016, while the iPhone 6s and iPhone 6s Plus had 24-percent of the iPhone sales two years ago.

Going back to 2014, the iPhone 6 and iPhone 6 Plus accounted for 46 percent of iPhone sales, suggesting the iPhone 8 and iPhone 8 figures more closely match those of an ‘S’ revision than the ‘8’ designation they received.

There is little doubt to our mind that the iPhone X looming large over the new releases is not helping their cause. The flagship phone goes on sale on November 3rd with pre-orders kicking off this coming Friday, October 27th. Whatever the reason, Apple will be hoping sales pick up – we do not know what 2018’s iPhone lineup will look like, but if we get an iPhone 8s and iPhone 8s Plus then the perceived tick-tock-tock (iPhone 7, iPhone 8, iPhone 8s) cadence of releases is unlikely to be well received.

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