In an unusual move for Apple, it appears that the store will be built inside an existing Virgin Megastore while still retaining that world-famous Apple look and feel.
The store, in Dubai’s Mall of the Emirates, will be 100 per cent Apple, we’re told, complete with Apple staff and know-it-all Geniuses. It’s a real boon for Apple-lovers in the UAE, who in the past have had to deal with extra-long waits for Cupertino’s latest toys or suffer the hugely-inflated prices on the grey market. Bad news for other manufacturers though, who have no doubt capitalized on Apple’s lackluster presence in the region.
With all the money floating around Dubai these days it’s surprising it’s taken Apple this long to join the party!
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