It’s no secret that while Microsoft’s Windows Phone platform has potential, it’s going to continue struggling against iOS and Android unless it manages to cajole a decent amount of developers into building apps for its fledgling platform. In order to try and strengthen the ecosystem, the Redmond company has just introduced an all-new dev tool by the name of Windows Phone App Studio. Currently in beta, it allows anybody to create a basic app for Windows Phone — regardless of experience in coding — and although its ease of use means it does carry its fair share of limitations, it could be the software maker’s secret weapon in finally thrusting Windows Phone from its relative obscurity.

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