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For well over a decade, the motion picture industry has been fighting a somewhat losing battle against piracy, but in recent times, there have been some crumbs of comfort. Netflix, for example, is a subscription package used by millions of consumers worldwide, and although the major studios don't recoup as much as they used to from, say, DVD sales, the likes of Netflix are still more desirable than people downloading illegally. Now, one former Wall Street analyst has developed a new service that essentially allows users to "borrow" digital copies of movies from their friends, and whilst Hollywood has yet to hop aboard, it does seem that the creator has taken the necessary steps to ensure the service's legality.