Samsung is up to their old tricks again and have released a new ad on the Samsung Mobile USA YouTube channel, which, once again attempts to poke fun at those Apple hardware fans who religiously queue up outside of official retail stores to get their hands on the latest iPhone. With the iPhone 5 due for an official public release this coming Friday, Samsung's marketing departments have taken the opportunity to have a pop shot at those loyal Apple fans who value the company and their product so much.
The "stuck on a desert island" analogy is a thought-provoking hypothetical situation thrown up by many, in order to try and direct a subject into really mulling over an answer. When Samsung applied that theory to its Facebook followers - asking which electronic device they'd want if caught in the above situation - it seems the overwhelming majority opted for the iPhone, which is certainly a nice premise for the recently-announced iPhone 5.
The iPhone 5 event has been and gone, and although Apple didn't really announce anything that hadn't already been leaked or speculated about beforehand, it was deemed to be a major success. The immediate depletion of the pre-order sales stock confirms that Apple has a commercial success at hand in the for of the iPhone 5, but now that the excitement is over, consumers need something else to get their teeth into and get excited about.
We should all know by now that Apple has officially announced the details about their new iPhone and with pre-order stocks of the sixth-generation device being depleted, it looks as if they have once again managed to capture the attention of consumers. The device is set to hit retail shelves on Friday September 21st, but it looks as though not everyone is waxing lyrical about Apple's latest creation. We didn't expect Samsung to be shouting from the rooftops in favor of the Apple hardware, but in a move that tastes like sour grapes, they have actually gone and produced an advert that openly attacks the new iPhone 5.
If you are in a state of cellphone limbo and can't decide whether your life needs iOS, Android or Windows Phone in it, or are having difficulties choosing between your Apples, Samsungs and Nokias then you might have considered asking your peers what to do, or alternatively just searching the web for the latest in smartphone goodness. Either way, the chances are that during that time of intense reflection, the iPhone and the Galaxy S III probably popped up as recommended devices.
Samsung is the number one smartphone manufacturer in the world right now, and having yielded huge success with the Galaxy S and Galaxy S II, few could have foreseen the impact of the Galaxy Note, which although seeming to look far too large for most pockets, actually sold in impressive numbers.
If you thought that the 10 million units of the Galaxy S III that Samsung sold in two months was a result of pre-orders and a limited number of enthusiastic Android fans, thinks again! Sales of the Galaxy S III are still actually gaining momentum, with over 20 million units sold in almost 3 months. Details after the jump!
The patent fight has often been analogized as being like the Cold War, and it's a battle which Apple appears to be winning right now, given that Judge Lucy Koh recently ruled in favor of Apple in the well-documented San Jose fiasco. Samsung was hit pretty hard by the decision of the jury, and as well as losing a billion dollars plus (barring a successful appeal), the Korean outfit has been made to look like the inferior, copycat company.
Samsung may have been shrouded in a little bit of controversy over the last few weeks and had their public reputation somewhat tarnished, but that doesn't detract from the fact that they produce some fantastic and popular devices, that are in some cases, ahead of the competition in the industry. I am willing to go out on a limb and suggest that their legal wrangling's with Apple are far from over, with more to come surrounding Apple's request to have specific devices banned in the United States, but until that day in court comes upon us, there is some good news on the horizon for Samsung Galaxy S III owners.
The Galaxy S III handset brought with it a wide level of excitement from Android users who couldn't wait to get their hands on the powerful new device, but also from the wider technology loving community who couldn't wait to see which direction Samsung had taken with the successor to their insanely popular Galaxy S II smartphone. Judging from the sales figures of the S III, it doesn't look like consumers have been disappointed with the hardware, but there was one feature that was widely expected to be included, and was notably missing in action at release.
