Apple has today announced that January 10th will be the date for its annual ‘Red Friday’ sale for consumers in Asian countries. The special one-day shopping event takes place around the same time every year, representing a chance for technology aficionados in participating countries to get their hands on some Apple merchandise at often heavily discounted rates. Although the event is officially a Lunar New Year sale, due to the fact that it takes place a few weeks before the Lunar New Year, it’s affectionately given the Red Friday title as it’s thought of as being the Asian variant of Black Friday.

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