A new trade-in initiative from Microsoft is attempting to entice people to purchase the company’s new Microsoft Band 2 wearable by switching allegiances from other devices that serve up similar functionality. Microsoft is stating that potential Band 2 owners can “receive additional value” for an existing wearable device when it’s offered as part of an exchange program which would see Microsoft swap out your wearable for the Band 2. The program caters for those who currently own all types of wearables that currently exist in the market, but offers the highest level of discount for Apple Watch trade-ins.

Today’s Windows 10 devices event has seen Microsoft announce its next-generation Band, and it’s called Microsoft Band, again.

While smartwatches are all the rage right now with Apple, Samsung and Motorola in particular all duking it out for the limited space on our wrists, Microsoft is instead sticking with the fitness tracker approach. Having already had limited success with the Microsoft Band, the software giant is now set to release an updated model, with its media event on October 6th looking like a likely date for the Band 2’s outing.

With Apple touting HealthKit and Google also joining the fold with Google Fit, it was inevitable that Microsoft would join the fold at some point, and having taken the wraps off its fitness-related Microsoft Band wearable, the accompanying health and fitness platform – aptly named Microsoft Health – was also launched alongside the wrist worn gadget. Designed for the Microsoft Band, there’s an app for iOS, Android and Windows Phone right off the bat, and as ever, we’ve all of the details under one roof.

The world of fitness accessories that talk to smartphones is starting to get interesting, and not just because Apple’s upcoming Apple Watch is going to have the sensors required to make HealthKit truly useful. Fitbit is one company that already has skin in the wearable game, and it’s not about to stand still while the competition eats its lunch.