Although Microsoft has a nice, intuitive mobile OS and a decent selection of handsets on which to run it, Windows Phone is missing one major component – customers. As such, we’ve seen a number of promotional, trade-in offers over the past couple of weeks, including a free Lumia 520 / 521 for those willing to pay $100 for an Xbox Music pass. But if you’re in the market for something a little more high-end, the latest offer from the software maker, which will net you a free Lumia 1020 or Lumia 1520 (albeit on contract) in exchange for an old Galaxy S2 / iPhone 4/4s, may just prove too tempting.

Nokia, which was recently subject to an acquisition by close partner Microsoft, has struggled in the smartphone industry since the iPhone came into play, but while lackluster sales are largely attributable to the Windows Phone ecosystem, there’s no question that the devices themselves – particularly the cameras – are of the highest order. DPReview has pitted the revered 41-megapixel sensor of the Lumia 1020 and the 8-megapixel rear-facing snapper of the iPhone 5s against some of its favorite DSLRs, and aside from other findings, determined that the Nokia camera is more than just a little bit better than that of its rival. In fact, it’s far, far superior.

Today’s modern smartphones wear so many hats that it’s often hard to truly compare them against each other. While it’s true that at their core they are all indeed mobile phones, some are more like point and shoot cameras with built-in smartphone capabilities and others are powerhouse computers with a camera attached. When you’re making your buying decision, many things have to be taken into account, but it’s a fact of smartphone life that we are all taking photos on a daily basis, especially if you happen to be hooked on Instagram-ing everything you go near.

Oh Nokia, you’re so funny. You might not be able to sell smartphones to many people, but you sure know how to make an ad that has us giggling behind our non-Nokia branded devices.

As anticipated, Nokia has announced its follow up to the 808 PureView with the 41-megapixel Lumia 1020. The Finnish outfit’s main selling point in the Lumia range has been its record of solid camera’s but the Lumia 1020 looks to take things up a few gears with a device that looks, in many respects, like a thinned-out pocket camera.