Posts Tagged ‘iTunes U’

Apple’s iTunes U application for the iPad and iPhone has received quite the feature bump, with version 2.0 now available to download. The big 2.0 update was announced last week.

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Apple’s well-documented redesign of its mobile OS with iOS 7 seems to have gone down rather well with iDevice users, and although most of the Cupertino company’s apps were updated shortly following its September release, today, iBooks and iTunes U have been added to the list. Complete with the flatter graphics throughout, both of the apps now looks as though they belong, and although there aren’t really any other alterations to report besides, it’s good to see that Apple is continuing its strive for uniformity.

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Phil Schiller and associates took to the Guggenheim Museum in New York today to hold a special event which couldn’t have been further away from the traditional format that we grace Apple product launches for. In a smaller, stripped down event, Apple’s Senior Vice President of Worldwide Marketing introduced a strategy which was all about education. No specifications, aesthetics or launch dates for the media to speculate and report on, instead we saw a straight to the point presentation which featured innovation, new applications and a vision to change the face of education across the world, not for profit, but for the good of change.

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You may or may not be familiar with the iTunes U area of the iTunes Store which allows Higher Education institutions to make audio and visual content available for download and subscribe to. One of the main advantages of the U scheme is that users can listen or view a piece of content on their computer, or on the go by synchronizing with their mobile device (such as an iPhone or iPad).

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