With Google commanding such a huge presence in the productivity field nowadays, every new app the company drops is treated as the next big thing. This trend continued with the announcement of the Google Keep app, which integrated a simple, effective note-taking facility into the Google Apps infrastructure, and as well as popping up on Drive, the customary Android app was also released to the Play Store. The market for apps that let users quickly take down lists, thoughts and musings is extremely fierce though, and although Google Keep won’t be struggling for competitors, another has just arrived in the form of a very nicely polished app called Got-It.

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