After teasing it first at its Unpacked 2015 media event in mid-August, Samsung today officially announced its new smartwatch, the Gear S2.

At the Samsung’s Unpacked 2015 media event today, the South Korea-based electronics giant has dropped an unexpected surprise at the party. Samsung has just teased us with its next-gen smartwatch; the Gear S2, and it’s nothing like its predecessor.

Here’s a list of the top 3 super flop technology gadgets released in the year 2014. More details and complete list can be found after the jump.

Although Google’s announcement of Android Wear means that we’re going to be seeing a bunch of smartwatches in the very near future, Samsung has already beaten its rivals to the punch with a host of releases. Starting with last year’s Galaxy Gear, we’ve since been treated to the likes of the Gear Fit, Gear 2 and Gear 2 Neo. But even with the Android Wear-packing Gear Live having been announced at Google’s I/O, the Korean outfit is not yet done, and today, the company has taken the wraps off a Swarovski crystal-encrusted strap for the most-recent Gear S.

Although we’re still waiting on the Apple iWatch and the myriad of vendors set to push out smartwatches on Android Wear, Samsung has been incredibly busy over the past twelve months. Having launched the less than appealing Galaxy Gear alongside the Galaxy Note 3 at last year’s IFA, the Korean outfit then went on and showcased the Gear 2 and Gear Fit at the Mobile World Congress, and with the Gear Live announced for Android Wear at I/O, the company is still not done. For a while, it has been rumored that Sammy would unveil a device packing its own data connection, unlike the current fleet of smartphone-dependent watches, and today, the cellular Gear S has been officially unveiled.