Google has confirmed that it is buying Fitbit, the company that put fitness trackers on half of the planet. The deal is worth $2.1 billion.

Google’s parent company, Alphabet, is looking to acquire Fitbit according to a new report. Here’s everything you need to know about this.

Both Pebble and Fitbit have officially announced and hence confirmed that the speculations pertaining to Pebble’s demise are indeed true.

Fitbit Blaze is the company’s fitness-focused smartwatch with a 5 day battery life and it costs $199. Here are all the details.

Apple Watch, which was announced back in September alongside the iPhone 6 and iPhone 6 Plus, is expected to hit the retail market very soon, and in a move that has long been rumored, its Cupertino-based maker is no longer selling Fitbit wearables through its retail channels. There could be variety of reasons why this has happened, but perhaps above all, there’s a genuine conflict of interests brewing, and much like the way ally Nike’s FuelBand team seemed to quickly dissolve earlier this year with Apple Watch development in full swing, the decision appears based on the impending, inaugural smartwatch effort from the Mac maker.

When a major hardware company come to the realization that it needs to launch an accompanying mobile app with its product, it tends to focus on the two biggest mobile platforms; iOS and Android. And rightly so as a recent collection of statistics has suggested that as of June 2014 those two platforms account for almost 90% of the smartphone market. With that said, it’s extremely important to not only remember, but also consider catering for growing options such as Microsoft’s Windows Phone platform. FitBit, the manufacturers of the FitBit Flex and other powerful wearables, provided some good news a few weeks ago by announcing that it was building a native experience for Windows Phone 8.1 users, with that app now being live on the Windows Phone Store for immediate download.

Motion tracking technology has seen something of a boom in the consumer market in recent times, and not only have we seen products like the Nike FuelBand take the market by storm, but mobile devices have also proven themselves to be worthy accompaniments to the fitness-conscious. With the right app and solid hardware, a smartphone can make for a very useful activity-tracker, and Fitbit for iOS latest app update aims to achieve exactly that with your iPhone 5s.