Amazon has refreshed its $50 7-inch Fire tablet with three new colors and a 16GB storage option. The Fire Kids Edition tablet also gets an upgrade to 16GB with no increase in price. Here are the details.

Multinational online retail-behemoth, Amazon, has just introduced a slew of new affordable tablets. The four new tablets will all fall under the existing “Fire” range of hardware and will exist as part of a focused attempt by Amazon to convince more customers into buying into the ecosystem that it has worked so hard to build through the offering of services like Amazon Prime and the Amazon Appstore.

Likely in an effort to establish a foothold in the subsidized tablet market, Amazon seems set to launch an all-new $50 6-inch tablet come this year’s holiday season.