They say there’s no rest for the wicked, and that’s never been more true for Apple’s lawyers after the Cupertino firm set about another attempt to put Samsung out of business in the United Stated while simultaneously taking the Korean company for as much as it can in the process.

In the very latest Apple vs. Samsung court battle, the latter was ordered to pay its rival damages to the sum of almost $120 million, but as one might perhaps have anticipated, the Korean company is having none of it. John Quinn, Samsung’s lawyer in this particular case, has noted that the Galaxy maker will request that the award of damages be reduced to zero, which is a rather brazen step given the size of the initial award.

Rumor has it that Apple is gearing up to announce its “Next big thing” – a new personalized, mobile advertising system that could well be dubbed as the “iAd”. The buzz is building coincidently, or may be by design, towards the iPad shipment date, which is April 3rd. According to some executives familiar with the plan, Apple’s CEO Steve Jobs has described the new ad platform as “revolutionary” and “our next big thing”. The sources also informed that it will be officially unveiled at Madison Avenue on April 7th – exactly four days after iPad ships.

After years of cooperation, the CEO’s of Apple and Google, Jobs and Schmidt recently went daggers drawn as their rivalry got personal last week. This cold war between the two has been going on for sometime now, and has slowly converted into a full fledged battle when Eric was unceremoniously removed from the Apple’s Board of Directors. Also in the recent past, Jobs opined that the search firm’s motto of “Don’t Be Evil” was simply “bullsh*t” and that the new rival was fully intended on killing the iPhone with its Android despite the companies’ partnership on iPhone services.