Well, this is a turn up for the books. Customer satisfaction surveys have long found Apple to be the champ when it comes to pleasing those who purchased its products, but according to recent findings, those who picked up a Samsung gadget in 2014 were generally happier with their haul than folk wielding devices featuring the famous bitten apple logo.
The American Consumer Satisfaction Index has delivered its verdict on 2014 as the year draws to a close, and despite stuttering sales versus its Cupertino rival, Samsung can take heart and a great deal of encouragement from the fact that a larger portion of customers were happy with what they paid for.
Quite a few Android users, many whom would have used a Samsung device previously, made the jump to iPhone thanks to its larger display, while more devout Droidsters may instead have stuck to their guns. This could go some way to explaining why a more sizeable portion of Samsung users are happier, but where sales and market share have faltered, there’s no question that the likes of the Galaxy S5 and Note 4 are great handsets.
The ACSI found in 2013 that Apple customers were the most satisfied, with more than four-fifths of purchasers giving the proverbial thumbs up compared with 76 percent of Samsung owners. But there’s been something of a shift in 2014, with 81 percent – the same proportion as Apple enjoyed in 2013 – approving of their Samsung device.
Apple, meanwhile, has slipped to 79 percent, and while it’s not a disastrous reduction, the Mac maker is accustomed to topping these surveys year-in, year-out.
It’s a small victory for Sammy, which has had a year to forget, and offers hope that things can be turned around with the forthcoming Galaxy S6. Leaked ad nauseam already, it’ll apparently include the usual spate of hardware upgrades, and as well as a 64-bit processor, we can also look forward to all-metal housing. Whether the Korean company can iron out the kinks that plagued the metallic Galaxy A3 and A5, both of which were found wanting with regards to signal strength, is anyone’s guess, but having been bested by Apple continually throughout the year 2014, we’d expect a strong response.
As for the other big names in the ACSI survey, Nokia / Microsoft enjoyed 77 percent satisfaction, while HTC managed a respectable 75 percent. BlackBerry and LG managed 74 and 73 percent respectively, and on the whole, 78 percent of the general smartphone population were happy with their decisions.
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