Hollywood’s Dolby Theatre may have been packed to the rafters with the big screen’s A listers last night, but for the technology conscious amongst us there turned out to be a better reason to tune into The 86th Academy Awards. As some of the most successful men and women in cinematic history were strutting up and down the red carpet in their uber expensive gowns and suits, one of the most successful companies in smartphone history was gearing up to show off its latest flagship device to a captive audience. Yes, that’s right, South Korean based Samsung used last night’s Oscars ceremony to air the first commercial for its soon-to-be-released Galaxy S5 smartphone.
The unveiling of the Samsung Galaxy S5 during this year’s Mobile World Congress was obviously just the start. If the miscellaneous Galaxy S5 pre-order pages that have appeared on the Clove and Spanish Amazon website managed to increase your Galaxy S5 desire, then the first official commercial for the device will surely service only to increase that hunger. If the aforementioned pre-order pages are anything to go by then it looks like we are still approximately five weeks away from the launch of the S5, but that doesn’t mean Samsung can’t pump resources into its marketing campaign this early.
The thirty-second commercial doesn’t really give much away about the aesthetics or overall specification of the hardware. It’s more of a ‘teaser’ video that features a number of artistic shots of the Galaxy S5 with a tension building score over the top. Given that that it was aired during The Academy Awards, it’s also quite fitting that the screen-based dialogue in the commercial fits in nicely with the annual nature of The Oscars: "Every year we celebrate the biggest and the brightest. The smartest and most innovative. The 5.1" full HD Samsung Galaxy S5 with built-in hear rate monitor".
In addition to the original commercial, Samsung has also aired a similar advertisement for its second-generation, Tizen-powered Gear 2 smartwatch, as well as a ninety-second offering title "Amazing Things Happen" that pretty much manages to promote every device that the company offers with a display. If we’ve taken anything away from the Amazing Things Happen commercial, it’s that we really do "need to see this". The next big thing is here, and it launches next month.