According to a new report from Strategy Analytics, Apple is estimated to have outsold arch rival Samsung when it comes to smartphone shipments in the US during Q3 of 2017. According to the data, Apple took the number one spot for the most sales of smartphones in the country.
If the data provided by Strategy Analytics is accurate, the overall number of smartphones shipped were down 2% to 30.5 million in Q3, down from 40.1 million shipped during the same quarter a year ago. The same period is said to have seen Apple ship around 12 million iPhones, again down on the same period the previous year during which 13 million handsets were shipped, representing a reduction of 2.1%.
Despite the contracting numbers, 12 million iPhones would still give Apple a 30.4% market share, with Samsung sitting in second spot with just over 25%. Samsung’s attempts to rectify that gap includes a new ad focussing on taking the iPhone, and its customers, to task. Such attack ads can often backfire on a company, so it will be very interesting to see how the spot impacts sales moving forward.
Apple’s iPhone 8, iPhone 8 Plus and iPhone X are newcomers to the market and show promising initial sales, although Apple has not revealed any numbers officially. However, the iPhone X in particular, is expected to set records for its performance during Q1 of 2018, and with initial reports from users echoing those of early reviewers, it would seem the new flagship iPhone has a bright future. Whether that will translate to sales for the $999 smartphone remains to be seen, but we definitely wouldn’t want to bet against it.
Apple has already set revenue expectations at somewhere between $84 billion and $87 billion.
(Source: Strategy Analytics)
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