The World Cup may be starting to move into its final few rounds but Apple continues to join in the fun and has now launched three new short films via its YouTube channel, all relating to soccer/football.
All three are a continuation of the company’s “Shot on iPhone” campaign with each of the videos telling a different story, shot on an iPhone, from around the globe.
The first of the three videos, named “The ‘Wa’ of Soccer”, highlights two teams of monks who use the sport as as a way to connect their community, helping them keep fit along the way.
The ‘Wa’ of Soccer. A soccer match is an embodiment of life’s struggles in 90 minutes. A group of monks play to connect with the local community, keep fit, and respect the ’wa’ — the peaceful unity and conformity within a social group.
Moving on, we have “The Heart of Australia”, a video in which Aborgine girls who play soccer/football as a way of remaining connected to their culture.
The Heart of Australia. Finding happiness through soccer, Aborigine girls embrace the sport to create new opportunities for themselves. We get a glimpse inside their cultural heritage and how the community preserves and celebrates its identity.
Finally we have “Berlengas Island Cup 2018”, in which two teams refuse to play on the other’s pitch. The outcome is a neutral territory which is, as you might imagine, the Berlengas islands. The winner is subsequently crowned as the champion of the sea and the pitch itself.
Berlengas Island Cup 2018. Rival teams refuse to play on the other’s pitch. They agree to play on neutral territory, the Berlengas islands off the Atlantic coast of Portugal, seven miles from the mainland. The Berlengas Island Cup 2018 hosts Baleal vs. Peniche. It’s a historic match to decide who is champion of the sea and soccer pitch.
With the World Cup currently underway, Apple has been celebrating in multiple ways including additional support for Siri, Apple News articles and App Store curation. All three of the new videos can be watched on the Apple YouTube channel now.
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