There has been an awful lot of talk about how well, or how badly the iPhone is selling and with Apple no longer sharing actual sales numbers during its earnings calls, we may never really know for sure.

But Consumer Intelligence Research Partners has shared its own numbers, and they’re pretty interesting reading. According to CIRP, the iPhone XR was the best selling iPhone in the United States during the past quarter, making up almost 40% of all sales.

While the iPhone XR was proving popular, the report has the iPhone XS as the least-bought of all new iPhones, while the iPhone XS Max sat in the middle. The two iPhone XS models made up just over 25% of sales.

CIRP’s report also notes that buyers are upgrading to larger storage options this year, something that Apple will be very pleased about. Apple’s prices ramp up as storage options also increase, allowing for a higher selling price.

Since the first iPhone, Apple has offered upgraded storage as an option,”, said Mike Levin, CIRP Partner and Co-Founder. “For many years each additional storage level carried a $100 premium. Now iPhone prices increase from $50 to $200 for incremental storage, depending on the phone model and the size of the boost in storage. The percentage of iPhone buyers who paid up for increased storage grew to 38% this quarter from 33% in the year ago quarter. Based on the elevated pricing associated with larger storage, as well as the model mix sold in the quarter, we estimate Apple increased its ASP to well over $800.

Apple will announce its own financial numbers on January 29th, although sales figures for individual devices will not be shared.

(Source: CIRP)

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